Since a combination mark consists of both text and visual elements, they help consumers visualize your product or overall field of business, aiding brand distinction in the long run. A combination mark helps to build brand recognition.The best combination marks have clean and clear designs, so make sure you invest enough time into the design process. Combination mark logos work a treat when done well.If you need to reinvent your brand, it’s easier to use both an image element as well as the best parts of letterform logos for maximum effect.
Combination marks are great for rebranding.Unlike pictorial marks or only text-based designs, combination mark logos are a mixture of different design types, usually consisting of an image and words.īig brands like Dropbox, Lacoste, Taco Bell, and Toblerone use combination marks in their branding, and for a good reason: If you want to combine different qualities from different types of logos, a combination logo could be just up your street. Like with most things in life, when it comes to logo design, you can mix and match. Since consumers need to know what your brand name stands for and what products or services you offer (think about Coca-Cola, for example), it’s better to use these types of logos when you already have some brand recognition. Wordmark logos work best when you have a somewhat established brand.With these types of logos, you leave nobody guessing when it comes to your business. This usually means a wordmark logo might not be for you if your entire business name consists of multiple words, as they tend to be less easy to remember. This logo design works great for catchy brand names.While wordmark logos are nice and easy for customers old and new to remember, there are a few things to remember when opting for a wordmark logo: Often, these kinds of logos become synonymous with the products and services they offer and enter the wider consciousness of the market. You’ve probably seen many wordmark logos, too: just look at Coca-Cola, Subway, Kellogg’s, and eBay. Sometimes companies spend big on creating a truly unique font for their logo design that truly personifies the brand identity. Wordmark logos refer to logos where the company name is spelled out with a special font. Maybe abstract logos aren’t your cup of tea? Consider basing your logo design around a wordmark logo instead. If you can’t make sense of your logo, neither will your customers. If at any point you think that the abstract logos you’re working on are starting to get too complex, dial things down by simplifying the logo design. When in doubt, go for the simpler option.If you’re not creative yourself, consider hiring a designer to help you out. There is room to create something really unique with an abstract logo mark. Abstract logo marks have a lot of creative freedom.Otherwise, you risk having a logo design that makes no sense to your target audience. Unlike many other types of logo, having a conceptual logo design requires some planning and thinking regarding what exactly you want your logo to embody. The logo design must be well thought out.While it’s had to go wrong with abstract logo marks, you should pay attention to a couple of things: Usually, abstract logos tie in with the company’s vision, values, and the overall field of business, while certainly catching the eye of the consumers. Many popular brands, like Airbnb, Nike, and Google Drive use an abstract logo widely in their marketing campaigns with huge success.Ībstract logos are loved by many because they can be whatever you want them to be (within reason, of course). An abstract logo is often a logo that features and centers around an abstract geometric form.
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